Positioning your brand with your marketing strategy has nothing to do with you! You have to think of your message as an invitation to the best show on earth and your content
is your guide for your people to find you and resonate with your brand. Quick brand lesson... when it comes to your brand these 3 things are vital.
Who is having the problem( target audience )?
What problem have you identified?
How can you solve their problem?
If you have no clue where to start I got you meet me here. Social media marketing is a powerful tool that can help us reach and engage with your demographic. However, it's not enough to just post on social media platforms. We need to create a strategy that resonates with our audience and achieves our business goals. Let's get down to business, shall we?
Define Your Goals
Before you can create a winning social media strategy, you need to know what your goals are. There are many different ways to define success on social media; some companies may want more followers or likes, while others might be looking for leads or conversions. It's important that you establish SMART (specific, measurable, attainable, relevant and time-bound) goals for each campaign before moving forward with it.
Once you've established your goals for each campaign and determined how they will be measured (e.g., number of clicks), set timelines for achieving them so that there is accountability throughout the process.
Research Your Audience
Before you can create a winning social media marketing strategy, it's important to understand your audience.
Identify Your Target Audience: The first step in creating a social media marketing strategy is identifying your target audience. This means knowing who they are and where they hang out online.
Understand Their Online Behavior: Once you know who your audience is, it's time to get familiar with their online behavior--the kinds of things they like, share, comment on and engage with most often. This will help guide how much time and effort goes into each platform as well as which ones are most effective for reaching this particular group of people (and why).
Research Competitors: Competitors may not be a part of every industry but if there are other brands competing for attention within yours then make sure that research has been done so that any new campaigns have something fresh or innovative about them rather than just being another ad placed alongside all those others vying for attention from consumers who might already be tired from seeing so many ads over time!
Choose Your Platforms
The first step in creating a winning social media marketing strategy is to select the right platforms for your business. The best way to do this is by understanding each platform's features and capabilities, as well as its audience demographics. For example, if you sell products that are popular among millennials (e.g., apparel), then Instagram might be better than Facebook or Twitter for reaching your target audience.
If you're not sure which social media platforms are best suited for your business, ask yourself these questions:
What types of products or services does my company offer?
Who does my company serve?
Where are they located?
Develop Your Content Strategy
Now that you have a good idea of who your audience is, it's time to develop a content strategy. This includes:
Creating content that resonates with your audience
Optimizing for search engines
Repurposing content for different platforms
Create a Social Media Calendar
You're going to need a plan.
The first step is to create a social media calendar, which will help you stay organized and ensure that your content is consistent across all platforms. You can use any scheduling tool (like Trello, Later, or Canva )or simply make your own spreadsheet--it doesn't matter as long as it works for you! The important thing here is that you have a plan for what's going out when so that nothing slips through the cracks.
When creating this calendar, think about how often each platform should be updated with new posts or promotions: Facebook? Daily? Every other day? Once per week? Once per month? And how long should those posts be? Should they include images or videos? What kind of content would work best for each platform?
Monitor and Analyze Performance
After you've created a social media strategy, the next step is to monitor and analyze performance. This can be done through the use of analytics tools like Google Analytics or Facebook Insights.
Analytics are important because they allow you to measure success with your social media marketing efforts. You'll be able to identify areas for improvement and see how your brand is performing overall.
Engage with Your Audience
One of the most important aspects of social media marketing is engaging with your audience. If you don't respond to comments and questions, they may feel ignored or unvalued.
On Facebook, for example, it's important to respond to comments on posts as quickly as possible--but not too quickly! You don't want people thinking that you're just sitting around waiting for them to write something so that you can jump into action. Instead, try replying within 24 hours (or even 48) so that it doesn't seem like an automated response from a bot.
When someone asks a question in the comments section of one of your posts or shares their own experience related to yours, make sure that you answer them fully and thoughtfully--and then ask them if there's anything else they'd like help with!
Steal this strategy ... Below is an example I created for a personal trainer but it can be applied to any business.
.For the next 12 weeks, you are going to focus on serving from your overflow.
(Workout package )
◦ 30-minute zoom workouts 2 Saturdays a month (dates TBD) 5.99 or 8.99 for ⬇️( you already working out get paid for it)
◦ Grocery list w/ meal guide
◦ Weekly check-ins
◦ This will be your only offer as you adjust your schedule
◦ Fit 37 Challenge (challenge includes)
⁃ Grocery list/ meal guide
⁃ Facebook community
⁃ Video demonstration of exercises
◦ 30 day Fitness Planner
The strategy: Create brand awareness while positing yourself to be expert in your industry.
Don’t over think it .....
If you have a brand or want to start one and need clarity I would love to work with you let connect.